Portfolio
Project: Sports Business Journal
iOS App For Global Sports News, Data, and Networking
Scope
At the forefront of the sports industry, Sports Business Journal (SBJ) offers cutting-edge insights and reporting to empower top sports executives with crucial insights for decision-making and partnerships. Through award-winning media content across various platforms, exclusive networking events, and market-leading data, SBJ delivers unparalleled resources. SBJ’s original reporting, newsletters, podcasts, and video content, alongside renowned events, fosters collaboration and recognition within the sports business landscape. It caters to those looking for in-depth analysis, trends, and insights into the economic and business side of sports.
SBJ came to Jackrabbit Mobile with a well-established website, app, and user base, looking to improve the user experience for their existing mobile app. They partnered with Jackrabbit Mobile to modernize their iOS application and streamline access to the news and insights their readership has come to rely upon.
SBJ sought to improve ease of use, provide real-time updates, and enable quick navigation through their vast content library.
Services
- UX/UI Design
- Native iOS App Development (Swift)
The solution? Two main feature improvements to transform the user experience for the SBJ iOS App.
Two main feature improvements set the user experience apart for SBJ’s iOS application update: custom navigation and push notifications.
Custom Navigation
Users can customize their navigation by issues, editions, newsletters, topics and reporters. These options allow users to filter their content and experience giving them the easiest access to the most relevant news, information, and events for their interests.
Push Notifications
Push notifications ensure that readers receive timely alerts to new content available within their chosen topics and breaking news.
User Feedback
Utilizing thoughtful and contemporary design to greatly improve the user experience, Jackrabbit and SBJ accomplished a mobile app update that resulted in this user review:
@Kyle'sOneFan: “The latest app makes a huge difference for navigating SBJ’s content. It’s much cleaner and loads faster.”
Overall, Sports Business Journal is a critical resource for anyone involved in or interested in the business side of sports, providing valuable information and networking opportunities for industry professionals. With their latest mobile app updates and the ongoing support of Jackrabbit Mobile, SBJ will continue to serve sports business professionals across the country with quick and easy access to the latest ongoings in the industry.
If you’re interested in subscribing to the latest sports industry news, download the Sports Business Journal app below!
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